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Privacy policy

Last updated: December 13, 2024

DURAFORCE operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). DURAFORCE is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure shopping experience, detect and prevent fraud, and protect our services.
  • Communicating with You. We use your personal information to provide customer support and maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law, legal process, and to enforce our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy:

  • With Shopify, vendors, and service providers who perform services on our behalf.
  • With business and marketing partners to provide advertising services. You may opt out here.
  • When you direct or consent to disclosure, such as for shipping or social media integrations.
  • With affiliates or within our corporate group.
  • In connection with legal obligations, mergers, or protection of rights.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. To learn more, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Third Party Websites and Links

We are not responsible for the privacy practices or content of third-party websites linked from the Services.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority.

Security and Retention of Your Information

No security measures are perfect. Information retention depends on legal and operational requirements.

Your Rights and Choices

Depending on where you live, you may have rights to access, delete, correct, or opt out of certain uses of your personal information.

Complaints

If you have complaints about our privacy practices, please contact us.

International Transfers

Your personal information may be transferred, stored, and processed outside your country of residence.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page.

Contact

If you have questions about this Privacy Policy or your personal information, please contact us.